The real estate market is changing in 2023 - but maybe not in the way you think. While home sales may be down, home prices aren't expected to drop much, if at all.
That means 2023 won't necessarily be a buyers' or sellers' market, but somewhere in between. As for housing inventory, it's unclear if inventory will remain low.
What does that mean for real estate marketing?
It means 2023 is going to be a challenging year. Getting your property in front of potential buyers or tenants may be difficult, but it doesn't have to be impossible. Follow this marketing guide and put these marketing tips to use to make the most out of your property.
1. Use Video and Photos to Your Advantage
There's no better way to wow potential residents than with an impressive set of images, or even a full video walkthrough. They say a picture is worth a thousand words, so why not tell a story and highlight the best features of your real estate?
Good photography isn't as easy as you think. It takes someone with experience and someone with the right equipment. Look for a professional real estate photographer to help you.
Ultimately it will be worth it. Homes with few or no images spend a longer time on the market. Plus, you can use these high-quality images and videos across multiple social media platforms, and your website.
2. Sign Up for the Right Social Media Sites
Speaking of social media, it's essential to have your real estate brand and listings on social media. Think of it as free marketing - you just need to invest the time.
Just make sure you are spending time on the right social media sites. Not every site is popular for a niche like real estate. Visual platforms like Facebook, YouTube, and Instagram are ideal for real estate due to their focus on images and videos.
3. Run Ad Campaigns
While social media can be good marketing, it shouldn't be your only marketing strategy. PPC (pay-per-click) ads can serve your advertisement to your target audience of choice. When the right user clicks on your ad, you pay for it.
A service like Google Adwords lets your run ad campaigns of your own by inputting your message, location, and budget. So if you're selling property in Houston, you can set the location to Houston or the surrounding area, and choose keywords like "homes for sale near me" or "Houston homes for sale."
Let HomeRiver Handle Your Real Estate Marketing
These are just a few marketing tips to get you started. There's a lot more you can implement to make the most out of your property.
If this all sounds like a lot of work, it doesn't have to be.
When you work with HomeRiver Group Houston, we can take the stress out of managing your rental property. We're a property management company that can handle everything from real estate marketing to tenant screening to rent collection. Let us manage your Houston property for you.
Ready to get started? Give us a call at 832-957-9354 or send us a message.